Qualification Scripts

Voicemail Script

Hi, this is [SETTER NAME] with Tariq Johnson’s team (the franchise guy) I'm calling because you requested one of our free trainings, and I wanted to see what other free resources I can get in your hands.

You can give us a call back at (407) 250-7499

I’ll follow up with you again tomorrow.

Again the number is (407) 250-7499

Have a wonderful day.

Opening Statement

Is this [INSERT LEAD NAME]?

-- Wait for confirmation --

Hi, this is [SETTER NAME] with Tariq Johnson’s team.(franchise guy on YouTube).. I just saw your info come through. We saw you signed up for our one of our free franchise trainings, and I wanted to see where you are in your franchise process, and see how we can point you in the right direction with any help that you need at the moment.

Do you have a quick minute?

(If they say no): Ok, all good. When’s a better time to call you back?

(If they say yes): Great, thank you.What made you sign up for the profitable franchise training?

Qualification & Scheduling

*Qualify using the Qualifying Questions below:

Make sure to use transition phases: "Got it", "Ah ok", "I see", "So…", "Let me ask you this"

SETTER QUALIFICATION SCRIPT

Is this [INSERT LEAD NAME]?

-- Wait for confirmation --

Hi, this is [SETTER NAME] with Franchise Empire on a recorded line.

I saw you signed up for [name of specific opt in] , and I wanted to see where you are in your franchise process, and see how we can point you in the right direction.

Do you have a quick minute?

THEN, If the call get's past the "do you have a quick minute"(If they say no) - Ok, no problem, when is a better time to call you back?

(If they say yes) - Great. Quick note, this call is being recorded for quality purposes.

What made you sign up for the (INSERT NAME OF OPT-IN) training?

-- Overcoming objections --

"Now's not a good time, can I call you back/can you call me back”

Sure, no problem. What time were you thinking, so I can block it off on my calendar to make sure I’m available.

If they say a time, proceed to the next step.

Ok I have that time down on my calendar. Before I let you go, what was on your mind about franchising that made you download the (INSERT NAME OF OPTIN), just so I’m prepared for our conversation.

If they say, I’ll just call you back later when I’m free

“I’m not sure I would be randomly available with my schedule."

What I can do, If you have your calendar handy, I can pull up mine and have you book a specific time with me, that way you won’t have to chase me down and vice versa…. Would that be okay??”

"I'm not interested"

Yea, no problem- to be honest I’m not sure if we can even help you yet. I’d need to understand a little more about what’s got you looking into franchise, and where you are in the process, that made you download the (INSERT NAME OF OPTIN)

Are you opposed to quick chat around that so I can point you in the right direction? We have a lot of other free resources about every question you might have.

Yea, no problem, to be honest I’m not sure we could even help you yet. I saw that you downloaded our (INSERT NAME OF OPTIN), and was curious to know what was on your mind about franchising that made you download it, so I could possibly point you in the right direction.

Are you opposed to quick chat around that so I can point you in the right direction? We have a lot of other free resources about every question you might have.

Make sure to use transition phases: Got it, Ah ok, I see, So…, Let me ask you this,

SETTER QUESTIONS

So how long have you been looking at a franchise and where are you in the process? *

Get clarity on which one they are at: *

A. I’m Looking - I want to buy a franchise, but I haven't found the right one yet

B. Close to Deciding - I’m in conversation with franchise(s). I’m doing due diligence.

C. Just Browsing - I’m still trying to decide if franchising is even right for me.

D. I already own a franchise

(SETTER) What’s your biggest challenge in the process so far, or what do you feel like you are wanting answers to the most in the process OR What made you download the (NAME OF OPTIN) *

(SETTER) Is opening a franchise something you’d be doing full time or part time, tell me about what you’re thinking? *

On a scale of 1-10 (10 being most interested) how interested are you in opening a profitable franchise? *

-What makes you say a (# they gave)

-Transition: Aha, that makes sense…

With that in mind….What is your ideal time frame for deciding on a franchise to go with? *

[If more than a year - Ok, well we typically work with people who are hoping to find a franchise within a year. So at this time I don’t think it makes sense for us to continue the conversation if you’re not going to be ready for (fill in the time they said). If you found the perfect fit, do you think you’d be ready to make a decision within a year?]

(SETTER) (Say name), Part of what we do is help you find, vet, and decide on profitable franchise opportunities…but specifically…that are a good fit for you. (Is that something you'd like to learn more about?) OR be open to having a conversation about. *

AFTER THEY SAY YES:

Ok great, to make sure that we would even be able to help you, I have a few financial questions for you…

FINANCIAL QUALIFICATION

Do you own a home? About how much equity do you have in your home? *

(SETTER) Is your credit score above 675? (Do you know roughly what your credit score is?) *

In case you aren’t familiar, franchisors have financial requirements to be approved. Between savings, checking, and retirement do you have more than $50K? (About how much do you have liquid?) *

Generally, the bare minimum requirement is $150K Net Worth. are you above or below that ? (Net worth is Everything you OWN minus everything you OWE)

Approximate Net Worth (All assets - liabilities) (This will help us understand the franchises you can qualify for) *

-If NOT qualified,

Thanks so much for answering those questions for me. At this time, unfortunately you do not meet our minimum requirements so I will not be able to offer you a strategy meeting. I would recommend watching and reading Tariq’s content and if your financial situation changes, please reach out to us.

Would you like access to the Franchise Buyers Academy?

Setter *

Call Outcome *

Setter Discovery Form Notes

Lead Email *

SCHEDULING

Calendars: https://www.franchiseempire.com/consult-call-setter

*when scheduling appointment:

-Thank you for taking the time to answer our questions, you meet all of our qualifications to have a consultation with one of our Franchise Pros. The next step from here is we’ll schedule a time where you can meet with one of our Franchise Pros.....The purpose of this Zoom meeting is to learn more about your current situation, your specific goals and criteria in a franchise and be able to help point you in the right direction on how to best proceed in finding, and vetting successful franchise opportunities You will walk away with a specific game plan on how to find and vet the best franchises. How does that sound?

If at the end of the call it seems like there’s a mutual interest in working together, they can provide you an overview of how we help clients, as well as explain how our team could possibly work with you on a one on one basis to find, vet, and launch a franchise.

-Our availability is pretty tight, but what would be an ideal day or time in the next week or so for a 45 min zoom meeting?

IF THEY SAY: WHAT DO YOU HAVE AVAILABLE, ONLY BOOK THEM WITH SOMETHING AT MINIMUM OF 24 HOURS OUT:

-As I am looking at the calendar, we have a few openings on [SUGGEST TWO DAYS], would either of those work for you?

Confirm time zone- Get response and select the appropriate day;

Book for the soonest available time if possible

-Great, we can put you down for [DAY]. Now would you prefer a morning or afternoon appointment?

Discuss available times and select the appropriate time

-Excellent. To confirm, we have you scheduled for [INSERT DAY] at [INSERT TIME] [TIMEZONE]

IF SOMEONE ELSE IS INVOLVED IN DECISION MAKING

-Who else is involved in your decision making process around selecting and deciding on a franchise, if it got to that point?

Wait for them to respond

-Ok, can you invite them to the Zoom meeting with you? I can add their email address so they get this invite as well. That way you don’t get caught in playing middle man in the gameplan that you discuss on the consultation meeting.

Once confirmed, move to closing

Closing Statement

-Ok, before I let you go- one last important thing so that you can get the most out of your meeting with our Franchise pro.

-In preparation for your meeting with ( NAME OF FRANCHISE PRO ), you're going to get an email with 2 things.

-#1 A franchise matching tool called Zorakle- this allows or team to have a clear understanding at what franchise options could be good for your specific personality and skillsets.

-#2 Is a networth calculator, which allows us to understand the type of franchises you’ll be eligible for.

-When you receive the confirmation email, can you make sure to complete those 2 things? Great!

-Lastly, [FRANCHISE PRO] will have this time specifically blocked off on his calendar and he’ll be ready for you on Zoom.

-We look forward to speaking with you on [INSERT DAY AND TIME]. (confirm time zone).

-Do you have any additional questions for me?

Answer then end the call

-Great. We are looking forward to helping you. [LEAD NAME].

Qualification & Scheduling

*when scheduling appointment:

Thank you for taking the time to answer our questions. Here’s what I think is the next best step for you, let’s schedule a time for you to meet with (one of our franchise advisors) for a strategy call. The purpose of this call is to get familiar with your situation, and dive deeper into these challenges that you’re experiencing, and gameplan some solutions.

Does that make sense?

Our franchise advisors have all been or currently are a successful franchisee, so they’ll understand exactly what you’re dealing with, and what the best solution is.

Whether that’s sending you to some free resources, great and if we feel like we can help you, we can discuss what that looks like to become a client of ours.

We know that not everyone is a good fit for working with us as a client, and we are very selective about who we’ll actually work with, and because of that less than 50% of people we talk to we’ll actually extend an invitation to even work with us.

(say playfully) So please don’t be upset if we don’t extend an invitation to you, we may just provide you with some free tools.

Does that sound fair?

As I am looking at the calendar, we have a few openings on [SUGGEST TWO DAYS], would either of those work for you? Confirm time zone

-- Get response and select the appropriate day; Book for the soonest available time if possible --

Great, we can put you down for [DAY]. Now would you prefer a morning or afternoon appointment?

-- Discuss available times and select the appropriate time --

Will your spouse, partner or any other decision maker be on the call with you? (mandatory)

Excellent. To confirm, we have you scheduled for [INSERT DAY] at [INSERT TIME]?

-- Once confirmed, move to closing --

Closing Statement

Thank you again [LEAD NAME] for taking the time to answer our questions.

In preparation for your meeting with ( NAME OF SALES PERSON ), I’m going to send you a 4 minute video that it’s important you watch - would prefer I text it or email it to you?

Lastly, our franchise advisors are busy entrepreneurs with limited availability, and take time away from their business and families to do these calls- so if for some reason you can’t make it- will you please let us know?

We look forward to speaking with you on [INSERT DAY AND TIME]. (confirm time zone) Do you have any additional questions for me?

-- Answer then end the call --

Great. Thank you for your time, [LEAD NAME].

Frequently Asked Questions

What is your address?

Hours of operations?